Your strategies need to adapt to those changes. Same with your website, you need to provide basic information and make your pages look as interesting as possible. Remember that your Article Headline summarizes the content; it does not need to be more than 5 to 7 words long. In the world of organic or natural search, semantically related content refers to words that are connected thematically to a specific search query. Just as it makes sense to have relevant keywords within your web page for the topic you are writing about, you should name the file URL after your main keyword phrase. The best approach to this is to use the keyword phrase you have chosen for the file name.